WPP Media, Media Activation Associate, Japan

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Overview

Media Activation focuses on the execution and optimization of digitally activated

media across paid search, paid social, and programmatic platforms. The role

supports the delivery of data-driven media plans through accurate campaign

setup, ongoing optimization, performance analysis, and collaboration with internal

teams and platform partners.

As a Media Activation Executive, you will support the day-to-day activation of

digital media campaigns, building foundational knowledge across platforms and

tools. You will assist with campaign implementation, monitoring, and reporting, while developing an understanding of audience targeting, optimization techniques, and performance metrics, with the opportunity to progress toward managing

campaigns independently.

3 Best Things About the Job:

1. Work on diverse campaigns for major global clients.
2. Fast-paced learning environment with opportunities for growth.
3. Collaborative and supportive team culture.

Responsibilities

• Assist in the setup and execution of digital campaigns across search,

social, and programmatic platforms (Google Ads, Yahoo! Japan Ads, Bing

Ads, major social platforms, and leading DSPs).

• Monitor campaign performance and identify areas for optimization.
• Support the team in reporting and analysis.
• Learn and utilize various digital marketing tools and platforms.

Goals:

3 Months: Proficient in campaign setup and execution across all platforms.

Understanding of basic campaign metrics and reporting.

6 Months: Able to suggest optimizations and contribute to campaign strategy

discussions.

12 Months: Manage smaller campaigns independently and contribute to larger

campaigns with minimal supervision.

What You'll Bring

• Bachelor's degree in a related field. (Media & Advertising, Mass

Communication, Digital Marketing, Computer Science preferred).

• Basic understanding of digital marketing concepts.
• Strong analytical and critical thinking skills.
• Excellent attention to detail and organizational skills.
• Fluency in business English and Japanese. Bilingual ability is a plus.
• Comfortable with data analysis is a plus.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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