Marketing Operation Specialist - Brand Marketing Strategy Department, Marketing Division

Job Description

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Business Overview

The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.

Department Overview

The Brand Marketing Strategy Department is responsible for the development of all the creative products that customers see and hold in their hands in the Rakuten Mobile business.

It has already been 5 years since we started our service, but we are constantly improving our branding area while keeping an eye on market trends (user trends). We have a wide range of ages among our team members, and we have a team environment where we can always discuss things with each other. We are a department where you can enjoy a sense of accomplishment and an environment where you can create better products one project at a time without inertia or giving up.

The Brand Marketing Communications Section oversees advertising production and operations for Rakuten Mobile, while also managing end-to-end marketing operations. The team handles a diverse range of behind-the-scenes functions - including loyalty point disbursement for campaign participants, promotional email delivery, call center escalation support, and campaign secretariat management.

Though rarely in the spotlight, the section serves as the silent guardian of the organization, ensuring flawless, precision-driven execution that upholds the quality of every marketing initiative and protects the customer experience.

Position:

Why We Hire

Additional hiring to strengthen the marketing communication area in line with the expansion of Mobile business.

Position Details

Key Responsibilities

1. Point Reward Operations

• Create and validate point disbursement data for campaign participants (end-to-end process design through output generation)
• Execute point rewards and manage post-disbursement performance tracking

2. Promotional Email Distribution

• Configure and deliver promotional emails using in-house distribution tools

3. Customer Service Escalation Support

• Investigate campaign eligibility and application status for escalated customer inquiries, and provide written responses

4. Campaign Secretariat Administration

• Prepare agendas and meeting minutes for campaign planning meetings
• Maintain and update the campaign database (SharePoint)
• Create and update materials related to planning meetings

5. General Operations & Administrative Support

• Provide broad operational support across all of the above functions
• Develop and maintain standard operating procedures and operational manuals
• Compile and deliver regular reports on point reward performance and customer inquiry volumes

Work Environment

Our team is made up of dedicated, conscientious individuals who bring a strong sense of purpose to everything they do. A deeply rooted culture of mutual support means team members naturally look out for one another, resulting in a cohesive and resilient team dynamic we are genuinely proud of.

No prior experience required - the majority of our current team members joined without a background in this field.

Mandatory Qualifications

• No prior experience necessary
• Ability to execute operational tasks with accuracy and consistency

Desired Qualifications

• Hands-on experience in data extraction using SQL
• Practical experience in query building and database management using Access
• Experience in data analysis and dashboard development using Domo
• Experience in data processing and workflow automation using Python
• Experience in RPA development and operation using Power Automate or Blue Prism
• Business-level communication skills in English

Target Grade: BBB - BB

Non-Tech Position

For more information on Marketing Division initiatives and departments, please refer to: Marketing Portal

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#marketingdiv #RakutenMobile #marketing

Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)