Senior Marketing Manager, Amazon Brand Co-Marketing and Points Incentives

We are seeking an experienced B2B Marketing Manager to own go-to-market and growth for Amazon’s brand co-marketing and points incentive platform. This role offers an exciting opportunity to drive significant business impact through 0 to 1 initiatives and shape the future of online shopping experiences in Japan.

You will own the external-facing product communication, brand partner go-to-market strategy, and sales enablement that drives adoption of this program. This is a high-visibility role that sits at the intersection of product marketing, partner marketing, and sales enablement, requiring someone who can craft compelling value propositions, enable large sales organizations, and build relationships with senior marketing leaders at Japan's most iconic brands.

At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.

Key job responsibilities

Vendor Evangelism & Enablement (Primary Ownership)

• Own the go-to-market for co-marketing and points promotion products, designing and delivering lunch & learns, webinars, newsletters, and workshops targeting Selling Partners and VMBS (Vendor Managers / Brand Specialists).
• Position BCF against alternative channels (traditional agencies, other retail media networks) with clear, data-backed differentiation
• Create and maintain sales enablement collateral: pitch decks for VMBSs, product guides for vendors, and marketing materials in EN/JP

Brand Partner Relationship Management

• Drive brand partner pipeline development for pilot and scaling phases
• Plan and execute brand partner events, webinars, and roundtables to build awareness and demand
• Develop brand partner education materials explaining points economics: funding models, customer earning mechanics, redemption behavior, and ROI vs. price discounting
• Manage brand partner communications throughout the program lifecycle: recruitment, onboarding, during-campaign updates, post-campaign retrospectives

Cross-Functional Collaboration

• Work with the Loyalty & Incentives PM on GTM and brand partner technical onboarding communications
• Collaborate with Brand Marketing team on co-branded creative and campaign narratives
• Coordinate with PR/Communications on external messaging and announcements

Market Intelligence & Competitive Positioning

• Monitor competitive landscape: analyzing how other ECs and traditional agencies position their brand partnership and points offerings
• Track industry trends in retail media, co-marketing, loyalty integration, and points/rewards ecosystems
• Identify whitespace opportunities and emerging brand partner needs

About the team

The Amazon Japan Brand Co-marketing team's mission is to build Japan's best brand marketing engine. We operate at the intersection of brand marketing, customer engagement, and technology, leveraging ML/AI for personalization, developing automated self-service platforms, and pioneering innovative incentive programs.

As a cross-functional team of product managers, engineers, data scientists, and business partners, we tackle complex challenges around scalability, vendor experience, and balancing growth with profitability, all while maintaining a relentless focus on creating win-win-win outcomes for customers, vendors, and Amazon

• 8+ years of experience in product marketing, partner marketing, or brand marketing
• Experience in the Japanese market with native or business-fluent Japanese (JLPT N1 or equivalent)
• Business-level English (written and verbal)
• Proven track record of developing go-to-market strategies for B2B or B2B2C products
• Experience creating sales enablement materials and training sales teams
• Strong analytical skills with ability to build ROI narratives from complex data

• Experience with points programs, loyalty ecosystems, rewards marketing, or incentive-based customer engagement
• Experience with brand-funded promotional mechanics (co-op marketing, vendor-funded campaigns, trade marketing)
• Experience launching new products/programs from 0→1 in the Japanese market
• MBA or equivalent advanced degree

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