Brand Activation & Event Operations Member (Sports & Entertainment) - Marketing Division

Job Description

Business Overview

With nearly 100 million members in Japan and more than 1 billion globally, Rakuten Group provides more than 70 services in a across e-commerce, fintech, telecommunications, media and content, sports, etc

Department Overview

Our mission is to maximize the value of sponsorships by leveraging the power of domestic and global sports & entertainment to achieve societal empowerment. With team members in Tokyo and Singapore, our global specialists closely collaborate with partner companies to foster the growth of the Rakuten brand, acquire sports & entertainment fans, and introduce Rakuten services.

Our mission is to contribute to the branding and business of the Rakuten Group as a whole, primarily through partnerships in domestic sports & entertainment. We aim to convert sports & entertainment fans into Rakuten fans by engaging in a variety of marketing activities, both online and offline.

Why We Hire

Rakuten Group is continuously expanding its brand and business both domestically and globally, including collaborations with sports & entertainment, and is seeking talented and ambitious individuals who aspire to advance their careers to the next stage.

Position Details

In the division responsible for the branding strategy of the Rakuten Group as a whole, it is a position to lead communication with users through sponsorship of sports and entertainment fields.

Implement marketing activations focused on corporate-wide events like Rakuten SUPER Baseball Game, Rakuten SUPER MATCH, Rakuten AI Optimism, and domestic sports & entertainment sponsorships. We are looking for candidates to join the team to operate the promotions tied to those events.

This position calls for communication in cooperation with teams, clubs, various stakeholders, and Rakuten business sides. We are looking for people who are passionate about their work, have creative thoughts, and can quickly correct their trajectory as needed, based on market trends and the pace of the work.

Mandatory Qualifications

• A passion for sports, not just as a fan, but also an interest in leveraging sports as a business
• Agencies, or on the property side of sports and entertainment
• Native in Japanese and business-level proficiency in English
• Experience leading campaigns, from planning and proposal to directing the creative aspects
• Self-motivated with the ability to work independently, adhere to deadlines, and manage and lead multiple projects concurrently
• Ability to adapt flexibly in unpredictable situations and drive work forward with a goal-oriented approach

Desired Qualifications

• Experience in sports business-related operations
• Experience in event-related operations
• Experience of operating SNS
• Editorial experiencee
• Experience measuring effectiveness of online and offline activations
• Project Management

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Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)