Group Manager, Brand Marketing, SHISEIDO Global Brand Unit

Overview

We are seeking a passionate and strategic Brand Marketer who leads franchise(product)) development, particularly in the Brand Shiseido products. This role is central to defining brand concepts, mid-term strategies, innovation roadmaps, and business targets while driving impactful global communication. You will play a key role in shaping SHISEIDO’s future by creating meaningful value for consumers worldwide.

Role and Responsibility

• Lead and manage core franchises (Products): Design and refine brand concepts that align with the brand’s heritage and future vision.Strategic Planning: Translate brand statements and mid-term product strategies into clear project objectives, scopes, and KPIs, and initiate project kick-offs.
• Product Innovation: Collaborate closely with Product Development team to create innovative new value and oversee communication development that resonates with consumers.
• IMC Development: Collaborate closely with Communciation team to develop Integrated Marketing Communication(IMC) strategies and lead asset creation in partnership with external agencies
• Leadership: Act as a project leader, providing coaching and mentoring to junior team members while driving team performance.
• Stakeholder Management: Ensure accountability and alignment across global and regional stakeholders throughout project execution.

Basic Requirement

• Brand & Concept Design: Proven ability to design and develop compelling brand concepts.
• Marketing Expertise: Strong experience in marketing and communication development as a project leader, including IMC development and asset creation with agencies.
• Strategic Thinking: Strong logical and strategic thinking capabilities with high-level analytical and problem-solving skills.
• Language Skills: Bilingual proficiency in Japanese and English (both verbal and written), with the ability to engage, influence, and drive diverse stakeholders.
• Mentorship: Experience coaching and mentoring junior team members as a senior or core team contributor.
• Adaptability: High agility and flexibility in a fast-changing, global business environment.

Preferred Requirement

• Industry Experience: Prior experience in the cosmetics industry, particularly within the skincare category, is highly preferred.
• Global Brand Management: Experience as a Brand Holder within a global brand organization.
• Category Knowledge: Strong passion for and deep knowledge of prestige skincare and/or makeup categories.

Position Attractiveness

• Core Value Creation: Be at the heart of value creation for a global prestige brand originating from Japan.
• Diversity & Inclusion: Work in a highly diverse and international environment alongside Brand Holders, Regional HQ teams, and global partners.
• Career Growth: Build a strong foundation in prestige skincare and brand marketing, learning from one of the world’s most respected beauty companies.
• Global Impact: Experience the unique satisfaction of seeing the communications and assets you develop executed across markets worldwide.

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Group Manager, Brand Marketing, SHISEIDO Global Brand Unit

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