Group-wide Marketing Planner - Group Marketing Supervisory Department, Marketing Division

Job Description

Department Overview

The Group Marketing Department, as a cross-company marketing organization, promotes the efficiency and optimization of group-wide marketing through "strengthening compliance governance," "acquiring new users," and "improving retention and engagement of existing users.

The organization has specialized teams in the areas of advertising and marketing, including Online Ad, SNS, SEO, CRM, and TV commercials. These teams participate in projects for various businesses and support the marketing of the businesses with their expertise.

The organization is also responsible for the development and operation of management systems to ensure that marketing activities are operated appropriately and safely throughout the Rakuten Group.

Position:

Why We Hire

This is a position to strengthen the group's marketing organization in terms of both "offense" and "defense".

You can have a career in developing marketing structures with a sense of scale that takes a bird's-eye view of Rakuten's various services. After that, there are various possibilities for further step-up and each business in the group-wide headquarter organization.

Position Details

We will assign you a role in Online Ad, Social media marketing, CRM, SEO, etc., working with businesses, agencies, and media to increase marketing efficiency, based on your experience.

The following are the specific duties that can be expected.

• Propose, execute, and horizontally deploy marketing activities utilizing SNS to businesses.
• Provide consulting and support for digital marketing (search, display, social, video, etc.) for Rakuten Group businesses.
• Management of partner companies such as agencies and media.
• Develop and implement strategies and measures to enhance Rakuten ID-based membership for domestic and international services.
• Planning, implementation, and structuring of group-wide marketing standards and rules.
• Communicate with internal stakeholders, including marketing, development, and quality control departments of each business.

Mandatory Qualifications

Experience in marketing at a business company, agency, etc.

Or

Experience in project management at a business company, consulting firm, etc.

Desired Qualifications

• Project management experience
• Experience in any of the industries related to the various services Rakuten provides (E-commerce, Advertising, FinTech, etc.)

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Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)