Digital Product Marketing Manager

Job Description

Primary Function of Position

• Digital Product Marketing Manager is developing and implementing marketing programs

for new and existing products to maximize value and sale of da Vinci technologies in

Japanese market.

• The marketing programs includes it’s new product launch plan about new digital solutions

and develop digital capabilities both of internal and external.

• Due to wide range of responsibility, thus achieving the goals with team member is critical

competency of the position.

• Digital Product Marketing Manager does communicate effectively with ISI business

partners, variety of functional leaders at ISJ to coordinate relevant activities for Japan.

Essential Job Duties

Key Objectives:

• Plan, implement new product launch plan and control new product realization process

with internal and external business partners.

• Develop business plan and new digital capability
• Manage digital product about workflow and blueprinting.
• Document control for IFUs, marketing collateral and regulatory related filling.
• Manage Product End of Life to optimize product-generations exist in Japan market.
• Plan and execute down-stream marketing program to increase penetration of digital

solutions.

• Support sales organization by providing sales/marketing tool, education program for the

product relative to ISJ growth procedures.

New Product Launch:

• Manage/coordinate cross-functional launch preparative activities and schedule.
• Research/analyse industry trend, customer-needs, scientific developments and

competitive status.

• Develop localized product positioning and value proposition for the products to be

marketed and sold in Japanese market.

• Formulate pricing strategy and sales forecast to meet product/procedure revenue and

profitability goal.

• Develop localized marketing materials in collaboration with internal and external business

partners.

• Conduct pre-marketed clinical evaluation working with KOLs.
• Develop and implement launch initiatives/events.
• Implement new product training to sales force.

Document control:

• Initiate IFU translation and create marketing materials
• Manage the contract document with HCP and 3rd party vender

Support to Sales Organization:

• Keep update product knowledge of the sales force through close communication on a

routine basis.

• Develop effective selling-support materials for assigned product lines.
• Implement joint field visit to support product-detailing and demonstrations/in-services.

Qualifications

Required Skills and Experience

• Desired 5+ years marketing experience, including at least 3 years of product marketing

experience in medical device industry

• Well understand customer needs and blueprinting to install new digital solution
• Potentially ability to effectively position and message product/procedure and develop

strong sales support to drive product/procedure adoption

• Excellent oral and written communication skills and group presentation skills in both the

English and Japanese command

• Well understanding for SIOP, QMS and regulatory process.
• Interpersonal skills to work across multiple constituents and work effectively with internal

and external business partners

• Good analytical and process skills
• Must be well versed in MS Office Suite

Required Education and Training

• College degree, graduate degree desired

Working Conditions

• Flexible working conditions
• Domestic business trips must be made at least 5 times per year
• Ability to travel overseas multiple times a year (US, Singapore, South Korea, etc.)

Preferred Skills and Experience

• Desired 5+ years marketing experience
• Desired 2+ years Global position experience
• Diagnostic imaging/ or image recording device experience desired
• Digital device and application marketing or sales experience desired
• Project Management experience desired

Additional Information

当社は、法令に従い、全ての応募者について、その適性と能力のみを基準として公正に採用選考を行います。

この職位は、業務上のニーズや、採用候補者の経験、知識、技能に応じて、ここに記載されている職務レベルと異なるレベルで採用される場合があります。

報酬は、主に採用された職務レベルと候補者の資格に基づき、適用される法律に従って決定されます。

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