Digital Marketing Careers in Japan: What 383 Job Postings Ask For
Every figure on this page summarizes job postings tracked on AirTA. It describes what employers asked for in their postings, in aggregate, and is shown the same way to every reader. It is not a description of any individual’s career or prospects.
- 383
- 173
- 58%
- 64%
What Gets You In
1-2 years of experience
73
3-4 years of experience
97
5-9 years of experience
47
10+ years of experience
6
17%
16% day-to-day or above
Digital Marketing
47%
Paid Media / Ad Operations
44%
Data Analysis
42%
KPI Management
32%
Project Management
28%
CRM
27%
SEO
23%
B2B
20%
383 postings
Levels by Experience
1–2 years
19%
7% day-to-day or above
73 postings
3–4 years
24%
12% day-to-day or above
KPI Management 44% (+19)
Project Management 33% (+17)
Lead Generation 22% (+12)
Content Marketing 20% (+10)
97 postings
5+ years
28%
43% day-to-day or above
Stakeholder Management 36% (+14)
53 postings
Stated Pay
Median ¥6,500,000 · 244 postings state pay
¥5,300,000
25th to 75th percentile of stated salaries
¥7,900,000
Median ¥6,100,000 · 62 postings state pay
¥5,000,000
25th to 75th percentile of stated salaries
¥7,000,000
Median ¥7,000,000 · 61 postings state pay
¥6,500,000
25th to 75th percentile of stated salaries
¥8,000,000
Working Conditions
- 123 days
54 postings
- 20 h
55 postings
- 36%
- 39%
Fully remote
7
Hybrid
92
On-site
23
376 postings
What Comes Next
People management
19
Senior leadership
15
Specialist track
12
Project management
5
Employers naming each step, of 28 that name one
Levels by Job Title
Specialist track
Entry / new graduate
22
Junior / associate
1
Senior
11
Principal
2
Management track
Team lead
9
Manager
23
Director
5
Individual-contributor level
36 postings from 26 employers
Every figure below summarizes job postings tracked on AirTA at this level. It describes what employers asked for in their postings, not any individual.
These figures summarize other postings tracked on AirTA, not this role.
Digital Marketing · individual-contributor level
median ¥5,000,000 · 24 postings
Too few stated salaries to publish a range
English · 35 postings
Daily English
3%
Some English
11%
No English stated
86%
Japanese · 35 postings
Native/Fluent (Native or JLPT N1)
80%
Professional Working Proficiency (JLPT N2)
14%
Limited Working Proficiency (JLPT N3)
6%
3 years median (middle half 2 to 5)
over 23 postings stating a threshold · Entry / new graduate 2 · Senior 5
14% of postings (5)
Manager level
23 postings from 22 employers
Every figure below summarizes job postings tracked on AirTA at this level. It describes what employers asked for in their postings, not any individual.
These figures summarize other postings tracked on AirTA, not this role.
Digital Marketing · manager level
English · 22 postings
Daily English
36%
Some English
27%
No English stated
36%
Japanese · 22 postings
Native/Fluent (Native or JLPT N1)
77%
Professional Working Proficiency (JLPT N2)
18%
No level stated
5%
5 years median (middle half 3 to 6)
over 15 postings stating a threshold
30% of postings (7)
19 openings are titled as a candidate for this level
Who Is Hiring
All Digital Marketing openings
383 postings from 173 employers, as of 2026-09-22
Related Functions
Frequently Asked Questions
What is the Digital Marketing career ladder?
A level-by-level summary of what live Digital Marketing job postings tracked on AirTA ask for. Levels come from job titles (manager, director, senior and so on) and, separately, from the years of experience a posting states. Every figure is a statistic over those postings, refreshed daily.
Where do the numbers come from?
From the job postings AirTA collects from employer career sites and applicant tracking systems. Years of experience, certifications and management experience are read from the posting text; the level is read from the title; pay is the salary the employer stated on the posting. Nothing is estimated for an individual.
Why is there no pay figure at some levels?
A pay band publishes only when at least 30 postings at that level state a salary, and a median only from 10. Senior-level pay is rarely published in Japan, so the honest answer at some levels is no figure rather than a figure borrowed from another level.
What does "candidate for" mean?
Some postings are titled 「マネージャー候補」 or "Manager Candidate": the employer states in the title that the opening is for someone who will grow into that level. The ladder counts those titles as the employer wrote them. It does not predict anyone’s promotion.
Role information is sourced from companies' public careers pages. Listed companies are not affiliated with AirTA. Is this your company? Claim your listing or request removal.