Marketing Careers in Japan: What 502 Job Postings Ask For
Every figure on this page summarizes job postings tracked on AirTA. It describes what employers asked for in their postings, in aggregate, and is shown the same way to every reader. It is not a description of any individual’s career or prospects.
- 502
- 234
- 60%
- 41%
What Gets You In
1-2 years of experience
62
3-4 years of experience
117
5-9 years of experience
90
10+ years of experience
32
20%
43% day-to-day or above
Data Analysis
32%
Digital Marketing
28%
Project Management
26%
B2B
25%
KPI Management
23%
CRM
22%
Paid Media / Ad Operations
21%
Stakeholder Management
19%
502 postings
Levels by Experience
1–2 years
21%
17% day-to-day or above
CPA / USCPA (公認会計士) 15%
62 postings
3–4 years
28%
38% day-to-day or above
CPA / USCPA (公認会計士) 5%
Stakeholder Management 22% (+11)
117 postings
5–9 years
19%
75% day-to-day or above
90 postings
10+ years
22%
90% day-to-day or above
Lead Generation 38% (+28)
B2B 44% (+26)
Digital Marketing 28% (+12)
Social Media 22% (+11)
32 postings
Stated Pay
Median ¥7,000,000 · 206 postings state pay
¥5,600,000
25th to 75th percentile of stated salaries
¥9,000,000
Median ¥6,000,000 · 45 postings state pay
¥5,100,000
25th to 75th percentile of stated salaries
¥6,800,000
Median ¥8,000,000 · 62 postings state pay
¥6,300,000
25th to 75th percentile of stated salaries
¥9,500,000
Working Conditions
- 120 days
55 postings
- 20 h
31 postings
- 30%
- 23%
Fully remote
18
Hybrid
99
On-site
9
498 postings
What Comes Next
People management
21
Senior leadership
16
Specialist track
9
Employers naming each step, of 27 that name one
Levels by Job Title
Specialist track
Entry / new graduate
5
Junior / associate
1
Senior
12
Principal
1
Management track
Team lead
29
Manager
88
Director
28
Team-lead level
29 postings from 17 employers
Every figure below summarizes job postings tracked on AirTA at this level. It describes what employers asked for in their postings, not any individual.
These figures summarize other postings tracked on AirTA, not this role.
Marketing · team-lead level
English · 25 postings
Daily English
44%
Some English
40%
No English stated
16%
Japanese · 25 postings
Native/Fluent (Native or JLPT N1)
76%
Professional Working Proficiency (JLPT N2)
8%
No level stated
16%
3 years median (middle half 3 to 5)
over 17 postings stating a threshold
21% of postings (6)
12 openings are titled as a candidate for this level
Manager level
88 postings from 56 employers
Every figure below summarizes job postings tracked on AirTA at this level. It describes what employers asked for in their postings, not any individual.
These figures summarize other postings tracked on AirTA, not this role.
Marketing · manager level
median ¥10,150,000 · 10 postings
Too few stated salaries to publish a range
English · 80 postings
Daily English
43%
Some English
40%
No English stated
18%
Japanese · 80 postings
Native/Fluent (Native or JLPT N1)
63%
Professional Working Proficiency (JLPT N2)
19%
Limited Working Proficiency (JLPT N3)
1%
No level stated
18%
5 years median (middle half 4 to 8)
over 69 postings stating a threshold
22% of postings (19)
Stakeholder Management 32% (+18 pts over the level below)
Data Analysis 36% (+15 pts over the level below)
Lead Generation 22% (+12 pts over the level below)
Project Management 28% (+11 pts over the level below)
terms counted over 88 postings at this level
9 openings are titled as a candidate for this level
Director level and above
30 postings from 23 employers
Every figure below summarizes job postings tracked on AirTA at this level. It describes what employers asked for in their postings, not any individual.
These figures summarize other postings tracked on AirTA, not this role.
Marketing · director level and above
English · 28 postings
Daily English
71%
Some English
18%
No English stated
11%
Japanese · 28 postings
Native/Fluent (Native or JLPT N1)
68%
Professional Working Proficiency (JLPT N2)
7%
Limited Working Proficiency (JLPT N3)
4%
Not required
4%
No level stated
18%
10 years median (middle half 5.5 to 14.75)
over 22 postings stating a threshold
23% of postings (7)
Market Research 33% (+20 pts over the level below)
Brand Management 27% (+13 pts over the level below)
Digital Marketing 30% (+12 pts over the level below)
terms counted over 30 postings at this level
2 openings are titled as a candidate for this level
Who Is Hiring
All Marketing openings
502 postings from 234 employers, as of 2026-09-22
Related Functions
Frequently Asked Questions
What is the Marketing career ladder?
A level-by-level summary of what live Marketing job postings tracked on AirTA ask for. Levels come from job titles (manager, director, senior and so on) and, separately, from the years of experience a posting states. Every figure is a statistic over those postings, refreshed daily.
Where do the numbers come from?
From the job postings AirTA collects from employer career sites and applicant tracking systems. Years of experience, certifications and management experience are read from the posting text; the level is read from the title; pay is the salary the employer stated on the posting. Nothing is estimated for an individual.
Why is there no pay figure at some levels?
A pay band publishes only when at least 30 postings at that level state a salary, and a median only from 10. Senior-level pay is rarely published in Japan, so the honest answer at some levels is no figure rather than a figure borrowed from another level.
What does "candidate for" mean?
Some postings are titled 「マネージャー候補」 or "Manager Candidate": the employer states in the title that the opening is for someone who will grow into that level. The ladder counts those titles as the employer wrote them. It does not predict anyone’s promotion.
Role information is sourced from companies' public careers pages. Listed companies are not affiliated with AirTA. Is this your company? Claim your listing or request removal.