Assistant Manager, Digital Merchandising and Retail Marketing (B2B)

Job Description

Do you enjoy the excitement and fast-paced environment of the e-commerce arena? Collaborate with regional and local teams to maximize our brand and product visibility on our digital shelves!

With your experimental and learning attitude, join us in this developmental journey to support the organization to reach millions of children and adults!

Core Responsibilities

This role covers operations in the B2B Retail eCommerce platforms, but does not cover LEGO.com D2C platform.

Core Responsibility covers the following 4 area to enhance our digital catalog, improve the digital shelf, and online presence.

• Content Optimization: Set up and refine product pages and brand stores to boost visibility and engagement.
• SEO Enhancement: Optimize product titles and descriptions for search engines.
• Campaign leadership: Design online brand campaigns and landing pages, supervised by Retail Marketing Manager
• Retail Media: Plan and execute media activations, supervised by Retail Marketing Manager.

To excel in this role, the following elements are expected:

• Localization: Adapt content for different languages and customer needs.
• Creative Collaboration: Work with creative teams to ensure content quality.
• Performance Analysis: Use analytics to inform strategy and drive improvements.
• Team Coordination: Collaborate with sales and marketing to align brand strategies.
• Regional Consistency: Maintain consistent brand delivery in the APAC region.

Play your part in our team succeeding

The eCommerce team is a passionate team with a strong growth mindset and curiosity for test and learn. The team plays a critical role not only as a sales growth driver but also as a brand builder to bring the great brand experience to shoppers and consumers.

This role, Assistant Manager Digital Merchandising and Retail Marketing, will lead the holistic digital merchandising in the eCommerce from planning campaigns supervised by eCommerce Retail Marketing Manager to designing Brand pages, setting up Product Detail Pages, day to day optimizations and test&learn initiatives.

It requires a deep understanding of the brand strategy and campaign objectives to deliver the cohesive merchandising structure. Successful applicant is highly encouraged to bring digital/eCommerce expertise and experience to not only drive the success of the channel, but to help build stronger digital capabilities in the Sales team and overall BU Japan to innovate for the future.

Do you have what it takes?

• Minimum Bachelor’s degree in Business, Marketing, Analytics or related field (or equivalent commercial experience)
• 3+ years experience in the eCommerce digital merchandising, retail marketing or related field. Experience from consumer packaged goods and/or children’s category strongly preferred
• Working knowledge of eCommerce sites and retail marketing tools/landscape
• Ability to partner with cross functional teams including but not limited to sales, brand marketing & analytics, in order to tackle complex problems and deliver results
• Strong written and verbal communication skills; able to present data in an organized manner
• Language Fluency in both written and Japanese and English

#LI-JL3

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.