Market Map Template (+ Free Builder)
Plot candidates by leadership archetype and company stage.
Leadership Market Map Builder
Map the executive talent landscape for any function. Export to PDF, annotate, and brief your search.
What You Can Do With It
Build an Executive Search Brief
Turn a vague "find me a VP of Engineering" into a structured map of who exists, where they sit today, and how they compare. The output makes a search kickoff substantively faster.
Pressure-Test a Hiring Plan
Before you commit to a senior hire, see what the realistic candidate pool looks like. Is the market shallow? Are most candidates non-poachable? Map first, then decide.
Brief the Board on Talent Strategy
A market map turns talent strategy from narrative into data. Use it to brief your board or exec team on what's achievable in a 90-day search window.
Track Executive Movement
Re-export your map quarterly to track who has moved, who has been elevated, and how the competitive landscape has shifted.
Frequently Asked Questions
What is a leadership market map?
A structured visualization of the executive talent pool for a given function (e.g., VP of Engineering, CMO). It categorizes individuals by archetype, current role, and other attributes useful in an executive search.
Is the market map builder free?
Yes. The tool is free to use, no account required. Your map is saved locally to your browser.
Can I export the map to PDF?
Yes. The PDF export preserves archetypes, individual annotations, and the visual layout — share it with hiring managers and search partners.
How is this different from the Org Chart Builder?
Org charts show internal structure of one company. Market maps show external talent across many companies for a single role. Both export to PDF and can be used together for a hiring brief.
Where is the data saved?
In your browser's local storage. AirTA does not see or store the executive names you enter.
Can I use this for confidential searches?
Yes, because no data leaves your browser. For maximum security, export the map (PDF or JSON), save it offline, and clear your browser storage when finished.
Does it support Japanese names and titles?
Yes. Both the interface and PDF export render Japanese fully.
What archetypes does it support?
Common executive archetypes (operator, builder, scaler, turnaround, etc.). You can also annotate individuals with custom tags relevant to your search.
Guides That Use This Tool
Related Tools
Org Chart Builder
Map any company's structure in minutes. Export to PDF, save your work, share with your team.
Take the Map to a Search
The map names the companies worth approaching. Post the search and agencies propose against it, with fees and timelines stated upfront.