Lesson & Range Group Sales - Marketing Department, Golf Business (C&M)

Job Description

Business Overview

The golf business unit within Rakuten Group's Commerce &

Marketing Company operates Japan's largest golf course reservation platform,"Rakuten GORA," while also developing multifaceted services that

shape the future of the golf industry. With the mission to "Bring

happiness to both golf players and supporters" and "Pioneer a new

future for golf through innovation," we actively diversify our business

beyond reservations, expanding in both B2C and B2B domains. Regardless of

whether they joined as new graduates or mid-career professionals, our diverse

team members work together to drive business growth and revitalize the entire

golf industry.

Department Overview

The Marketing Department's Lesson & Range Group operates a

platform connecting golf lesson schools and indoor practice facilities

nationwide with users who want to start or improve their golf skills, boasting the No. 1 record in the number of listed facilities.

We are currently not only expanding our existing reservation portal

business but also pursuing a grand mission of "creating new

markets" with the aim of revitalizing the entire golf industry, and we

work toward this goal every day.

Rakuten GORA Lesson Reservation Service

gora.golf.rakuten.co.jp/doc/cnt-lesson

Position:

Why We Hire

The golf industry faces a challenge: many people perceive golf

as "exclusive" and "difficult to improve at," causing

them to quit before discovering its enjoyment. We are convinced that the key

to breaking down this barrier lies in "lessons."

Currently, Rakuten GORA's lesson and school business goes beyond being a

mere reservation portal, embracing the VISION of "creating a new market

in the golf lesson industry and increasing the number of golfers who enjoy

the sport for life." Leveraging Rakuten's vast user base and data, we

aim to maximize client acquisition, optimally connect users with facilities, and revitalize the entire industry.

As we enter a phase of service expansion, we are looking for partners to

join us in shaping the future of golf beyond existing frameworks. Won't you

join us in spreading the appeal of golf?

You will be able to plan and execute new customer acquisition

models that go beyond the framework of existing portal sites, driving digital

transformation in the golf lesson industry and attracting beginners into the

world of golf.

You will be responsible for planning, proposing, and executing initiatives

by leveraging Rakuten GORA's user base, Rakuten Points, and the group's

marketing data as powerful assets.

This is a socially significant role that addresses the challenge of "I

started golf but can't improve and don't know where to go," expanding

golf's reach as a lifelong sport.

Position Details

In this position, you will conduct consulting sales for new

member proposals to Rakuten GORA and maximize customer acquisition for

existing member facilities, targeting golf lesson schools and indoor practice

ranges nationwide. Beyond mere sales, you will lead data-driven planning and

marketing initiatives, contributing to the overall expansion of the

service.

Main Responsibilities

• New business development (50%)
• Consulting sales for existing clients (50%)
• Proposals for on-site improvements
• Planning/proposing campaign strategies
• Data analysis

Specific Project Examples

• Implementing offline marketing to promote Rakuten GORA services to lesson

management corporations

Work Environment

Organizational Structure

• Total employees: Approximately 150
• Marketing department: Approximately 20
• Age range: Primarily 20s to 30s

New graduate vs. experienced hire ratio: 20% new graduates, 80% experienced

hires

Specific Project Examples

• Implementing offline marketing to promote Rakuten GORA services to lesson

management corporations

Background of Mid-career Employees

• Experience in corporate sales at a general trading company
• Experience in corporate sales at a housing equipment manufacturer

<Career path of mid-career employees who are active>

• Appointed as assistant manager within 3 years of joining the company
• Promoted to manager within 5 years of joining the company and currently

excelling in the role

Mandatory Qualifications

• Corporate sales experience (3+ years in new business

development/proposal sales)

• Logical thinking and data-driven problem-solving skills
• Strong communication skills to coordinate projects smoothly with

internal/external stakeholders

Desired Qualifications

• Sales experience in intangible products, web advertising, and

portal sites

• Practical experience in marketing initiatives (campaign planning, SNS

management, SEO/advertising operations, etc.)

• Experience in store business or school business operations/consulting
• Deep knowledge of the golf industry or strong passion for "energizing

the sports business"

Other Information:

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability)

or a University Degree earned in an English-speaking country.

Proof of qualifications will be required by the time of the job offer.

If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is

required.

Rakuten Group, Inc. Homepage Link

• Benefits:corp.rakuten.co.jp/careers/benefit
• Recruitment Information:corp.rakuten.co.jp/careers/information *

Employment type is detailed

• Rakuten Culture:corp.rakuten.co.jp/careers/culture

#business #consultingsales #commerce #RakutenGORA