Social Media Manager
Median ￥9,500,000 across 2 guides
Brand Manager Salary in Japan
Two of the five published 2026 Japan salary guides price this role: Hays and Michael Page. The consensus median sits at ￥9,500,000 and the published figures span ￥6,000,000 to ￥12,000,000.
Consensus Figures
1 USD = ¥158.06, European Central Bank rate for Oct 29, 2026
- ￥6,000,000≈ $37,960
- ￥9,500,000≈ $60,100
- ￥12,000,000≈ $75,920
- ￥6,000,000≈ $37,960
Where the Guides Land
The guides differ meaningfully on this role, with ￥6,000,000 between the lowest and highest published figure. Each guide surveys its own placements and draws its own role boundaries, which is why published ranges differ.
HaysMichael Page
What Hiring This Role Costs via Agency
Fee and total acquisition cost on the consensus median of ￥9,500,000
Contingency Search (35%)
Multiple agencies working one role
- Agency fee
- ￥3,325,000≈ $21,040
- Total cost
- ￥12,825,000≈ $81,140
Typical range: 30-40%
Exclusive Search (25%)
A single trusted agency
- Agency fee
- ￥2,375,000≈ $15,030
- Total cost
- ￥11,875,000≈ $75,130
Typical range: 20-30%
Fee is industry-typical for the engagement model, computed on theoretical annual salary; not attributed to any single guide.
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Frequently Asked Questions
What is the median Brand Manager salary in Japan?
￥9,500,000 is the consensus median from 2 published 2026 guides. Published figures sit between ￥6,000,000 and ￥12,000,000.
How much does hiring a Brand Manager through an agency cost?
At the industry-typical contingency rate of 35% of theoretical annual salary, the fee on the median comes to ￥3,325,000. An exclusive engagement at 25% comes to ￥2,375,000. These rates are market norms and are never drawn from a named salary guide.
Which salary guides publish Brand Manager figures?
Hays and Michael Page include this role in their 2026 Japan editions. The consensus shown here draws only on those published figures.
Why do the published figures differ by ￥6,000,000?
Each guide surveys its own placements and draws its own role boundaries, which is why published ranges differ. The spread shown is the gap between the lowest and highest published figure, never a modelled band.
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