Marketing Salary Guide
The narrative guide: market context, fee math and hiring notes
19 roles benchmarked against up to five published 2026 salary guides, with the typical agency fee beside every median.
Median across published Japan salary guides, with the fee stacked on top
Engagement Model
The narrative guide: market context, fee math and hiring notes
Japan salary benchmarks across every discipline we index
Drawn from the 1500 most recent Marketing postings we track, at 401 companies hiring in Japan.
State a Japanese Level
Native/Fluent (Native or JLPT N1)
9%
Professional Working Proficiency (JLPT N2)
2%
No mention
89%
State an English Skill
Native/Fluent (TOEIC 945-990)
3%
Professional Working Proficiency (TOEIC 785-944)
16%
Limited Working Proficiency (TOEIC 550-784)
2%
Mentioned, level not specified
4%
No mention
76%
Share of postings stating each term
Data Analysis
31%
Digital Marketing
28%
Paid Media / Ad Operations
25%
Project Management
25%
KPI Management
24%
CRM
21%
Stakeholder Management
20%
B2B
17%
Brand Management
17%
Public Relations
16%
Excel
14%
SEO
14%
Social Media
14%
Event Planning
13%
E-commerce
11%
Google Analytics
10%
Market Research
10%
Lead Generation
9%
Web Marketing
9%
PowerPoint
8%
Marketing Automation
8%
Salesforce
7%
Content Marketing
7%
B2C
6%
Email Marketing
5%
Share of postings stating each term
3-4 years of experience
23%
Management experience
17%
1-2 years of experience
16%
5-9 years of experience
14%
University degree
7%
Same-industry experience
3%
10+ years of experience
3%