Japan Marketing & PR Salary Guide 2026

16 roles benchmarked against up to five published 2026 salary guides, with the typical agency fee beside every median.

Salary Consensus by Role

Median across published Japan salary guides, with the fee stacked on top

Engagement Model

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1 USD = ¥158.06, European Central Bank rate for Oct 29, 2026

Role	Median	Range (Low to High)	Guides	Agency Fee (35%)	Total Cost
Marketing Director	￥16,750,000≈ $106,000	￥12,000,000 to ￥25,000,000≈ $75,920 to $158,200	2	￥5,862,500≈ $37,090	￥22,612,500≈ $143,100
Head of Digital	￥16,250,000≈ $102,800	￥10,000,000 to ￥20,000,000≈ $63,270 to $126,500	2	￥5,687,500≈ $35,980	￥21,937,500≈ $138,800
Digital Marketing Manager	￥12,250,000≈ $77,500	￥9,000,000 to ￥18,000,000≈ $56,940 to $113,900	2	￥4,287,500≈ $27,130	￥16,537,500≈ $104,600
CRM Manager	￥12,000,000≈ $75,920	￥7,000,000 to ￥14,000,000≈ $44,290 to $88,570	3	￥4,200,000≈ $26,570	￥16,200,000≈ $102,500
Marketing Manager	￥11,250,000≈ $71,180	￥8,000,000 to ￥15,000,000≈ $50,610 to $94,900	2	￥3,937,500≈ $24,910	￥15,187,500≈ $96,090
Corporate Communications Manager	￥10,500,000≈ $66,430	￥7,000,000 to ￥15,000,000≈ $44,290 to $94,900	2	￥3,675,000≈ $23,250	￥14,175,000≈ $89,680
Internal Communications Manager	￥10,500,000≈ $66,430	￥6,000,000 to ￥12,000,000≈ $37,960 to $75,920	2	￥3,675,000≈ $23,250	￥14,175,000≈ $89,680
PR Manager	￥10,500,000≈ $66,430	￥8,000,000 to ￥14,000,000≈ $50,610 to $88,570	2	￥3,675,000≈ $23,250	￥14,175,000≈ $89,680
E-commerce Manager	￥10,250,000≈ $64,850	￥8,000,000 to ￥12,000,000≈ $50,610 to $75,920	2	￥3,587,500≈ $22,700	￥13,837,500≈ $87,550
Trade Marketing Manager	￥10,000,000≈ $63,270	￥8,000,000 to ￥12,000,000≈ $50,610 to $75,920	2	￥3,500,000≈ $22,140	￥13,500,000≈ $85,410
Brand Manager	￥9,500,000≈ $60,100	￥6,000,000 to ￥12,000,000≈ $37,960 to $75,920	2	￥3,325,000≈ $21,040	￥12,825,000≈ $81,140
Social Media Manager	￥9,500,000≈ $60,100	￥8,000,000 to ￥13,000,000≈ $50,610 to $82,250	2	￥3,325,000≈ $21,040	￥12,825,000≈ $81,140
CRM Specialist	￥7,650,000≈ $48,400	￥7,000,000 to ￥9,000,000≈ $44,290 to $56,940	2	￥2,677,500≈ $16,940	￥10,327,500≈ $65,340
Assistant Brand Manager	￥7,500,000≈ $47,450	￥6,000,000 to ￥8,000,000≈ $37,960 to $50,610	2	￥2,625,000≈ $16,610	￥10,125,000≈ $64,060
Digital Marketing Specialist	￥6,500,000≈ $41,120	￥5,000,000 to ￥9,000,000≈ $31,630 to $56,940	2	￥2,275,000≈ $14,390	￥8,775,000≈ $55,520
E-commerce Specialist	￥6,250,000≈ $39,540	￥5,000,000 to ￥8,000,000≈ $31,630 to $50,610	2	￥2,187,500≈ $13,840	￥8,437,500≈ $53,380

What Japan Employers Ask For

Drawn from the 1500 most recent Marketing & PR postings we track, at 417 companies hiring in Japan.

State a Japanese Level

Native/Fluent (Native or JLPT N1)
7%
Professional Working Proficiency (JLPT N2)
3%
No mention
91%

State an English Skill

Native/Fluent (TOEIC 945-990)
2%
Professional Working Proficiency (TOEIC 785-944)
15%
Limited Working Proficiency (TOEIC 550-784)
1%
Mentioned, level not specified
4%
No mention
77%

Skills Employers Name

Share of postings stating each term

Data Analysis
29%
Digital Marketing
26%
Project Management
24%
Paid Media / Ad Operations
23%
KPI Management
22%
Stakeholder Management
21%
Brand Management
18%
CRM
18%
Public Relations
17%
B2B
17%

Show all 25 terms

Event Planning
15%
Excel
15%
Social Media
14%
SEO
14%
Market Research
12%
Google Analytics
10%
Lead Generation
10%
PowerPoint
9%
E-commerce
9%
Web Marketing
8%
Marketing Automation
7%
Content Marketing
7%
Salesforce
6%
B2C
5%
Email Marketing
5%

Stated Requirements

Share of postings stating each term

3-4 years of experience
22%
Management experience
17%
1-2 years of experience
16%
5-9 years of experience
12%
University degree
7%
Same-industry experience
4%

Go Deeper

All Disciplines

Japan salary benchmarks across every job function we index

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